🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL β€” May 13, 2026 at 8:00 PM EDT | Limited seats Β· Replay sent to all registrants | Pricing confidence Β· Value-based frameworks Β· Team alignment | 🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL β€” May 13, 2026 at 8:00 PM EDT | Limited seats Β· Replay sent to all registrants | Pricing confidence Β· Value-based frameworks Β· Team alignment |
Veterinary Business Institute
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Exclusive gift valued at $900 Ò€” every registrant who attends live is automatically entered to win.
Date
May 13, 2026
Time
8:00 PM EDT
Format
Live Zoom Panel

Charge What You're Worth: How to Stop Discounting & Grow Your Practice Value

In an industry where discounting has become default behavior, forward-thinking veterinary leaders are reclaiming their pricing confidence. Learn the frameworks that shift conversations from discounts to value.

Adele Feakes
Adele Feakes
Director, Adele Feakes Consulting
Melissa Tompkins-Lewis
Melissa Tompkins-Lewis
Owner, South Coast Veterinary Mgmt Solutions
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Exclusive gift valued at $900 β€” every registrant who attends live is automatically entered to win!
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Replay sent to all registrants Β· Live Q&A included

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Live Q&A Replay Included Practical Scripts
Key Discussion Topics

What We'll Cover

Practical, implementable strategies you can use in your practice the very next day.

1
Replace discount habits with value-based messaging frameworks that clients trust
2
Train your teams on pricing confidence and objection handling
3
Pair financing pathways with care acceptance strategy for higher conversions
4
Standardize scripts that preserve empathy and profitability at the same time
About This Session

Stop leaving money on the table

Join the Veterinary Business Institute for an ownership and leadership panel designed for veterinary owners, managers, and teams looking to charge what they're worth and grow their practice value.

This panel will explore how to shift from discount-driven conversations to value-based frameworks β€” helping practices grow profitability while maintaining client trust and team alignment.

This Panel Is For You If...

  • You own or manage a veterinary practice
  • You're tired of discounting just to fill the schedule
  • Your team struggles with pricing conversations
  • You want to increase revenue without losing clients
  • You're looking for scripts and frameworks that actually work
Meet Your Panelists

Learn From The Best

Adele Feakes
Adele Feakes
Director, Adele Feakes Consulting
A seasoned veterinary business consultant specializing in helping practice owners charge what they're worth, build confident teams, and create sustainable profitability through value-based strategies.
Melissa Tompkins-Lewis
Melissa Tompkins-Lewis
Owner, South Coast Veterinary Mgmt Solutions
BS, CVPM, PHRca, CCFP β€” a multi-credentialed veterinary management expert with deep experience in operations, team development, and building practices that prioritize both care excellence and financial health.

Ready to Stop Discounting?

Free registration Β· Live Q&A Β· Replay included Β· $900 gift giveaway

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